Shibetsu and KESANOSAKE
Ten thousand years ago
is just like today
A uniquely Shibetsu lifestyle
in harmony with salmon
From here to Kunashiri Island on the horizon, all you can see is Nemuro Strait.
Its excellent fishing grounds have drawn people since ancient times.
This heritage of salmon has been certified as “Japan Heritage”
by the Agency for Cultural Affairs of the Japanese Ministry of Education,
Culture, Sports, Science and Technology.
Shibetsu town sits at the heart of all this.
Through its history, and the lives of its people, we hope to express the value of our region.
In honor of this continuity, and in honor of salmon, our motto is “This Morning’s salmon” - “Kesa no Sake,”
which is spelled the same forward and backward in Japanese: whether looking forward or backward,
it is always “Kesa no Sake.”
Where is Shibetsu?
Shibetsu is a salmon town.
Salmon is the link connecting our lifestyle, industry, and tourism.
A town of about 5000 people, Shibetsu is located on the central coast of Nemuro Strait in East Hokkaido, looking out on Kunashiri Island 24 km away.
To the west are the unspoiled mountains of Shiretoko National Park, to the east is Notsuke Peninsula where birds flock and wildflowers throng, and all around are the vast pastures of farm country, all part of a scenic natural environment blessed by the sea, river, and forest.
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Kunashiri island seen from Notsuke Peninsula
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Ichani Karikariusu archaeological site
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Salmon sandaizuke-don: a heaping bowl of rice with salmon and roe
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Not just the sea - hay bales dot Shibetsu’s dairy region
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Looking for sweets? Try Shibetsu Yokan, our famous adzuki-bean confection
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Before dawn, the fisherman’s day begins
A Heritage of Salmon:
A Ten-Thousand Year Journey
in Nemuro Strait

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“A Heritage of Salmon” was certified as Japan Heritage in June 2020.
“Japan Heritage” tells the story of Japanese culture through the unique characteristics of its local regions, and includes both tangible and intangible cultural assets.
As of March 2021, 104 sites throughout Japan have been certified as Japan Heritage by the Agency for Cultural Affairs of the Japanese Ministry of Education, Culture, Sports, Science and Technology. These heritage sites serve as the faces of Japan’s efforts to revitalize local regions and promote development and tourism.
About Kesa no Sake
Shibetsu’s charm begins in the morning
Our image of a “Shibetsu”
breakfast table.
Salmon, trout, kelp, shrimp, crab, scallop, beef, and milk:
the table is set with eight kinds of designated “Menashi brand”
products from Shibetsu, Nemuro, Betsukai, and Rausu
- all towns along the Nemuro Strait and sharing in its heritage of salmon.
Do we always feast like this every morning?
Each home is different, of course, but there are many people
for whom these are daily staples.

